Great ideas, valuable services, and powerful products are often not accepted because they are not understood. Prospects and sales people struggle to convert technical specifications into business value. Sales and business improvement opportunities are missed because people just don’t understand how new approaches can resolve their issues – or sometimes even the scope of their issues.
Cholmonco combines a deep understanding of technology, business, and marketing with exceptional writing, and presentation skills to communicate the essence of technological business productivity solutions.
Well-written case studies capture the impact of business solutions upon real-world users. Video case studies let viewers hear customers in their own words and see how they have implemented solutions to meet their own unique needs. Case studies should be relatable to readers with similar needs and concerns as they make purchase decisions. Results are always important but understanding the subject’s decision process and how they overcame obstacles can be equally valuable.
Product briefings describe and demonstrate the key elements and positioning of technology solutions. Video product briefings can be a powerful method for communicating a concise overview of what a product does and why it is valuable to both prospective customers and sales channels. Cholmonco sifts through laundry lists of product features and functions to focus on the key elements, how they can impact someone’s business, and who would most benefit from them.
ROI calculators, implementation guide books, competitive assessments, performance comparisons and other sales tools can all provide the information and perspective needed to make a purchase decision. These types of tools can be used in marketing initiatives or in one-on-one sales efforts.
Cholmonco, Inc. is not a design agency, but contemporary tools like WordPress combined with stock photography can deliver beautifully designed websites. The challenge lies in the content. Who do you expect to visit your site? What message do you want to convey? What do you want them to do before they leave? The answers to these questions are what Cholmonco uses to build websites which are effective, not just pretty.
Other Consulting and Analysis
Cholmonco also performs industry research, presents webinars and conference sessions, advises companies about product capabilities, and develops strategic plans. Greg Cholmondeley has over 35 years of experience in hardware, software, and printing with deep expertise regarding in-plants, commercial printers, production workflow, and productivity.
Gregory Cholmondeley has two books for sale on Amazon:
- Nakiwulo and the Circle of Shiva: science fiction
- Princess: a historical novel occuring around 600AD
He is seeking representation for a children’s book and a fantasy series he is completing for the middle-grade and young adult audience.
Click on the book covers below for more information.